Marketing Executive (Coagulation)

Key Job Purpose :

• Support product marketing activities of the assigned business unit (BU) 
• Key supporting activities include identifying opportunities, specifying products, pre-launch, launch and post-launch activities

Summary of Functional Duties & Responsibilities :
- Support to plans and prepares new product launch collaterals and product marketing plans of the assigned business unit (BU) 
- Conduct market analysis, market segmentation, SWOT analysis, competitive intelligence, Win/Loss analysis, positioning and develop marketing Strategy to align with Sysmex/ SAP Strategy
- Support scientific promotional activities such as publish papers with reference customers sites, organize seminars & symposium with KOLs at the local / international meeting
- Collaborate marketing activities with business partners / STH Direct Sales and support them to achieve Business goal and support local and regional study to align with RHQ if needed
- Support the product registration activities to get the Thai FDA license and other certificate as need
- Collaborate & harmonize the marketing activities with AP regional marketing team