Executive, Regional Market Engagement

Key Job Purposes :

Conduct marketing events like seminars and congresses together with corporate marketing, design messaging, target audience, booth activities with a creative open mindset.

Design market surveys for specific target audience and include questions to capture market interest and potential touchpoints.

Support the creation of strategic sales tools around Disease States and the design of needed collateral, flyers, etc. with the PM and Scientific Affairs Teams

Together with the Product Management team produce needed collaterals and sales tools to support the Asia Pacific sales team.

Summary of Functional Duties & Responsibilities :

1.

Market Engagement

• Support exhibitions, including messaging, booth design, booth activities to accommodate relevant stakeholders.
• Be part of the Market Engagement Team as a great communicator and team player between Regional office and affiliates.
• Manage market surveys, survey question design.
• Administrate and follow up on HCP’s PSA for Asia Pacific.
• Support and maintain the Regional KOL database list

2.

Marketing

• Support creation of Sysmex Solution value marketing messages across product portfolio and performance data
• Support product launch process by localizing Global marketing material
• Support reference site development for products under BU
• Support cross-team efforts to integrate product positioning with broader Disease State and patient journey strategies across portfolio`s

3.

Competition

• Coordinate Competitor Guides through understanding product values
• Collate & consolidate the capture of competitor intel and pricing to support commercial needs of Market Development

4.

Regional Training

• As a team delivering and maintaining training of sales and marketing teams across product portfolio and clinical testing areas.
• Gain additional knowledge by completing online training and communicating with customers

5.

Additional Projects

• Participate in Special Projects as assigned
• Represent Regional Market Engagement in global assignments where necessary

Job Specification :

Minimum Education Required :

• Bachelor of Science Degree
•  

Minimum Experience Required :

• Minimum 3 years working experience in the clinical laboratory
• Minimum 2 years marketing experience within the IVD industry

Skills and Knowledge Required :

• MS Office Applications
• Strong written and verbal communications
• Good organizational skills
• Broad knowledge and familiarity of testing and troubleshooting across laboratory areas
• Strong understanding of some clinical diagnostics pathways
• Strong presentation skills for physical training
• Analytical skills

Attitude Required :

• Team Player
• Build interdepartmental relationships
• Good customer-focus
• Proactive learning focus
• Willingness to create new tools to enhance work
• Willing to take initiatives
• Creative thinker
• Passion to deliver results and outcomes

Knowledge Desired but not Essential :

Product management experience in similar Business areas in other MNCs

Travel Requirement :

Medium

Others :

Working on weekends occasionally